SaptaIDC
(Sapta Innovation, Design & Consulting Pvt. Ltd.)
2007-2015
Founders:
Manukrishna Nair
Archana Belani
At Sapta, we provided a collaborative experience to co-create high-impact solutions for businesses and society. We applied design thinking methodologies for effective problem solving for our customers. Some of our efforts have earned us recognition in publications and a few awards. We are a gold award winner at VM&RD (retail) and BigBang (web) and have featured among the best suppliers for design in retail.
As firm believers of - it is not what you do, but how you do - we worked across multiple scales and industry types such as education, healthcare, retail sales, consultants, technology services, etc.
Key mentions:
-
Brand development of an Indian pet food company Drools, enjoying over 35% of the market share, competing with Mars, Pedigree.
-
Brand development and execution of a value retail store for Arvind Mills (Fsquare), implementing 85 stores within 100 days
-
Worked on the retail space zoning and layout for the Delhi International Airport (DIAL), for which our client won the bid.
My role:
As the co-founder, I led the design operations of the 16-member company, including managing and implementing our Sapta design process. I evolved from being a furniture designer to educating myself on design thinking methods covering research and strategy.
-
Watch client's day at our office